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We collaborated with Pakistani legends who have made their mark in cricket, football, and badminton, and launched three seasons of the Nestlé Milo Virtual Sports Clinic, each focusing on one sport. Each season had 6-8 episodes, with every episode focusing on two key skills or techniques that children should master to excel in the game
With over 4 million views, the campaigns resulted in a 2% increase in market share, an 11% increase in brand SOV, a 28% increase in product consideration, a 15% increase in online sales, and an astounding 75% increase in positive sentiment.
The campaign won the Black Dragon at the 2022 Dragon of Asia Awards and a Silver Effie for Social Media Campaign.