I’m Saman, a foodie and creative, shaping ideas everywhere.

If I love something, the world will hear about it, whether it’s a film, a song, or a new recipe I’ve tried. Convincing people isn’t just second nature, it’s my superpower. And this passion for persuasion has fuelled my 8 successful years in advertising!

I’ve built campaigns and crafted unforgettable brand moments for Coca-Cola, Samsung, Toyota, Unilever, Mondelez, Nestlé, BAT, P&G, and more. Obsessed with human behavior, insights, and the force of creativity, I thrive on big ideas and amplifying them across every channel.

Worked with the best people in places like Saatchi & Saatchi, Ogilvy, Leo Burnett and all the kick-ass brand teams. Learned just as much from the work that worked as from work that didn’t.

The awards? A bonus. Success, for me, is the friendships, the communities, and the purpose I’ve served. And for my passion? It’s 10x stronger than when I started.

I get a kick from the madness that is advertising, the thrill of being around the crazy and mischief, & the mountains of learning that everyday enfolds!